Question 2: How effective is the combination of your main product and ancillary products? PART 1

Part 1.

• In our music video, the colour blue is featured predominantly. Therefore, when creating our ancillary products we attempted to create continuity with this theme by also using blue colours.

As the wall is blue in the performance section, we decided to continue this on the key features of the website; the writing and the photograph.


We added this continuity in an attempt to help the audience establish a relationship between the two products. This is important because it helps the audience identify features of the band. It is also an effective marketing strategy as the audience can easily identify the bands CD in shops and online.










A key aspect in our music video was the focus on the female character. Therefore, we decided that it would be important to keep this focus a main aspect of the CD cover.

We believe this was important because it would allow an audience to easily identify the band from the video if they had seen the CD cover, or for them to identify the CD cover if they had seen the music video.

However, as the girls face is not seen in the CD cover, the continuity may not be as effective to a  passive audience. We chose to do this because we felt it fit in better with the genre of the band (Indie), where the focus is usually not on the artists.

 

 We attempted to converge the ancillary products with the music video by using the same, or similar, locations. We have done this because we wanted there to be a clear link between all three products to make it easier for the audience to identify the artist and their products.

We also used the same colour scheme for the CD cover and website. There is a turquoise colour which features on both, as well as the grey background



By converging features of all three products we begin to create a brand image. This is effective because an audience are then able to recognise the band from key features, for example, photographs, the logo, colours and font. As explained by McQuail's uses and gratification theory, an audience will use these product's for a number of different reasons; to gain a sense of identification, for entertainment, to reinforces their beliefs etc. Therefore, by creating a brand image, an audience that are trying to find a sense of identification will be able to take ideas from the music video and the ancillary products and relate to them. The continuity will also add to the reinforcement of the beliefs that they may gain, for example, how to dress and act.