Features that will be kept consistent;
- A colour theme - this creates a synergy between the two making it easier to recognise faster.
- The font for the band name - this acts as a form of brand name and is what helps the reader identify the band/artist instantly.
- Band members need to remain the same - this is especially important if there are photos of the bands on either the CD or magazine advert. If the band memebers change this will confuse the audience.
- The same or similar image - this will help the reader recognise the CD instantly. Therefore they will not necessarily have to read the information for them to know what the single is.
- A consistent theme - this helps the reader create a link if there are similar icons, similar style photos etc.
(Example magazine adverts)