Monday 30 September 2013

How is the music industry regulated?

Regulate the media industry is done to ensure material is suitable for the audience it is being distributed too, and to make sure it doesn't cause anyone unnecessary offence.
 
OfcomOfcom (Independent regulator and competition authority for the UK communications industries.) is the main company in the UK that is in charge of regulating the music industry. They have a set of code guidance notes, and if someone has breached these codes Ofcom have the power to fine, ban or alter when the material is allowed to be shown. A link to the guidance codes.
 
A need for regulation was bought in, due to a belief in the hypodermic needle theory. This explains that when people use the media they simply accept everything they view, that we are just injected with certain views an opinions and we don't think about whether they are correct. Therefore we need to regulate the music industry so people don't begin to accept detrimental behaviour (such as drug abuse) as being normal and acceptable. An example of this has been regulated is shown in this news report; Ofcom fine Scuzz £10,000.
 
Another reason regulation is needed is because of the Cultivation theory, which explains that the more time people spent "living" in the television world, the more likely they are to believe that the society portrayed on television is a representation of real like. Cultivation leaves people with a misperception of what is true in our world. An example of where this has been regulated in shown in this news report; Music videos face crackdown over sexualised content.

In my opinion I think that the music industry should be officially regulated. This is because we can not always avoid listening to certain songs or watching certain videos as distribution has increased. Songs are now played in shops, on the radio, adverts, television programmes and films. Without regulation they could be playing inappropriate songs during the day in shopping centres where children can openly hear them and parents have no power to stop them. Regulation is necessary to protect children from exposure to hateful and over sexualised content, and dramatized drug use.