Audience research

Following the audience research that we conducted for the music video, we decided that the information that we received was invaluable. Therefore, we decided to do the same for out website.
Again, we asked a group of our peers to give us feedback.

This is what they said;

Success;

• Clearly communicates with the reader,
• Links well to the main music video,
• Relevant information for a homepage,
• Good understanding of industry conventions (SoundCloud links, Twitter links etc.)

Improvements;

• When the music video has been finished, embed a link to YouTube- We had already planned to do this.
• Ensure there is a clear relationship between the tone of the photos and the 'feel' of the video,
• The Kooks font/logo could be worked on.