Over the past two weeks we have began planning the concept behind our music video.
At first we thought that we could have two story lines, as this is what the song suggests. However, after going to see the recording studio at the DCAS centre, we now think it would be better to just have one storyline, and have a bigger section of the video to be performance based.
Here are a few pictures of a mind map I made whilst brainstorming ideas;
We thought that this sound deck could look effective for some shots of us recording the song.
We went to visit the DCAS centre today. We had a little tour and then went to look at the recording studios.
We have decided that this location will definitely be used in the video, and so I took some pictures to help when storyboarding.
During a group discussion. regarding which locations for a performance scene, we came up with the idea that using a local creative arts studio could look effective.
The place of interest is called 'Donut Creative Arts Studio' and allows people to hire their recording studios. We emailed them shortly after making up the decision;
Who is the specific audience for particular products?
How do media industries target their audience?
Follow the entire product - adverts (magazines), TV ads, album covers, YouTube views.
-Investigate my audience by researching similar bands.
Pitching the product to the rest of the group and take feedback,
Showing early drafts of work (storyboards, mock upfront copy),
Taking peer product at later stages, and then again on the finished product; "can you tell me what happened in that sequence", "what the relationship between the characters are".
After editing, make a rough cut and show people for feedback.
- Produce two copies of the ancillary task, then gain feedback on which one should be chosen.
In recent years, music videos have began to be used to help market films. This is usually due to the fact the song features in the film, but it can be an effective way to integrate advertising the film with promoting the song.
An example of this is with Paramore's music video for the song 'Decode'.
It features some shots from one of the twilight films.
The representation of women in music videos is an important issue for many people, and since the development of the music video, has been a main focus for many feminists.
Feminist, Laura Mulvey, explained how woman are presented in three ways;
How men look at women,
How women look at women,
How women look at themselves.
She also says how the audience is often forced to 'view' characters through the perspective of a heterosexual male. This is done through camera angles, often focusing on a woman's body, and by creating content that largely displays a mans reactions to events that happen to the female.
Mulvey explains that women are all too often relegated to the status of objects.
This video is a good example of how women are often over-sexualised and objectified. The focus of the females dancing, and her curves by using low angles and close ups can be seen to be degrading. This is enhanced by the fact there is a lot of use of high angle shots on the males, making them appear to be the more powerful people.
However, this is all just in the audiences perception, and in some ways can link to John Friske's theory that genre's reflect zeitgeist. In 2005 when this video was released, representation of sexualisation was accepted, and in some ways still is. Comparing this videos to other, such as Sir Mix A lot's 'Baby got Back' video, shows that objectification of women within music videos could be something that reflects popular opinion of people at that time, as Laura Mulvey produced her theory in 1987 when it was less accepted.
These Four cd covers are example of bands that would fit into the Indie genre. Only one of them have a main focus of the band and that one still shows them in relation to music ( holding guitars). They all have quitter melancholia colour, with greys, blacks and low saturation.
These three are examples of bands/artists that fit into the pop genre. They all have a strong focus on the artists with them being the centre images and the only people present. They have bright colours and all feature a lot of pinks and reds.
It has a focus on the artist. There is not much information on it as it only gives the main story. The colour of the Rollin Stones is linked to the artist (It is red, so it the writing for 'new faces 2011' and Wiz Khalifa's coat). There is no barcode on these. Both of the artists displayed on the front could fit into the pop genre, although they both have very different musical styles; Wiz Khalifa is hip hop and Amy Winehouse is jazz, soul and reggae.
NME (new musical express).
There is a focus on the artist. There is a lot more information, gives an insight into a few of the stories and bands/artists that are included. The colour of the title remains consistent (red) although it is altered slightly with there being a black outline on the left picture. Both of these have the bar code on the front picture. Both of these show artists that fit into the Indie genre, and the artists/bands advertised alongside them do too.
Q magazine.
Again there is a focus on the artist, however for the Prodigy cover it is not of his face, which contrasts to the others. There is much less information on the left cover than on the right, which tells the audience what will kind of content will be in it. There is a barcode included on both. It also tells the audience about the magazine as a whole 'The uk's biggest music magazine',and tries to persuade people to buy it '50-page special inside'.
In conclusion, magazine covers are there to persuade the audience to buy the magazine. By having the artist/lead singer as the main focus it will attract fans instantly. Also, by including some rufther information about the articles that are inside it can then keep a persons attention and further their interest. A running theme throughout the examples is that the magazine tends to have a certain genre as their main focus. Therefore, each magazine is aimed at people with different tastes in music.
Clothing is an important aspect in a music video, as it can help identify a band, and can add to the idea that people watch them to help create a basis for social interaction.
The kooks - they are wearing clothes that look slightly vintage. There's a lot of denim jackets, hats and brogue shoes.
Radiohead- they all look casual, wearing shirts and jackets. Although there is one man in the back that looks like he is wearing a suit.
All American Reject's- very casual, modern clothing. Shirts and t-shirts.
In conclusion, I have found that the most appropriate clothing for the actors within our music video will be casual, vintage with lots of denim and shirts.
We thought that this sound deck could look effective for some shots of us recording the song. 
_Morning_Glory_album_cover.jpg)
The kooks - they are wearing clothes that look slightly vintage. There's a lot of denim jackets, hats and brogue shoes. 
Radiohead- they all look casual, wearing shirts and jackets. Although there is one man in the back that looks like he is wearing a suit. 
