Feminism in Music Videos.

The representation of women in music videos is an important issue for many people, and since the development of the music video, has been a main focus for many feminists.
Feminist, Laura Mulvey, explained how woman are presented in three ways;

• How men look at women,
• How women look at women,
• How women look at themselves.

She also says how the audience is often forced to 'view' characters through the perspective of a heterosexual male. This is done through camera angles, often focusing on a woman's body, and by creating content that largely displays a mans reactions to events that happen to the female.
Mulvey explains that women are all too often relegated to the status of objects.

This video is a good example of how women are often over-sexualised and objectified. The focus of the females dancing, and her curves by using low angles and close ups can be seen to be degrading. This is enhanced by the fact there is a lot of use of high angle shots on the males, making them appear to be the more powerful people.

However, this is all just in the audiences perception, and in some ways can link to John Friske's theory that genre's reflect zeitgeist. In 2005 when this video was released, representation of sexualisation was accepted, and in some ways still is. Comparing this videos to other, such as Sir Mix A lot's 'Baby got Back' video, shows that objectification of women within music videos could be something that reflects popular opinion of people at that time, as Laura Mulvey produced her theory in 1987 when it was less accepted.