Audience research for Indie Music

As part of our research into music videos we sent out a questionnaire to 19 people, all aged between 16-18, asking them about their consumption of Indie music and how important music videos are.

(my graphs show the highest response for both gender);

 

 

 

 

 

 

 

 

 

 

 

Our results show that females were more like to listen to indie music, that they see music videos as important and that their opinions on a song are more likely to be influenced by a music video than males.

This will be important when it comes to planning our own music video, as it suggests who our target audience should be.